Atracks specialises in providing training and mentoring support in natural search optimisation and web analytics. The reason is simple. We believe this offers the client the most cost and resource effective way way to manage their website promotion and development. The way search engines have developed the way in which they rank a page against a query means that outsourcing the entire SEO process must be either very expensive or not very effective. It is not rocket science but it is time consuming and much of the work is, in most cases, most economically completed in house since this is where the expertise on the product or service is. Help and support can then be provided in how best to capitalise on this in house expertise and continually improve the online presence.

We have been promoting clients's sites since 2000 and firmly believe that it is essential to use a site's web stats to measure the effectiveness of a natural search campaign - and also to measure how effective the site is at converting that traffic once it has landed.

So we see natural search, SEO, as going hand in hand with web analytics. We mostly use Google Analytics because that is what most of our clients use - it is an excellent product and free is hard price to beat.

We specialise in natural search and web analytics but work with associates to provide other services including web building and copywriting.

If you are a member of the CIM, Atracks courses quality as CPD units.

Please contact us to discuss what you are trying to achieve with your website and we will be honest in saying how - and if - we are the best people to help.