Atracks was formed at the end of 2006. It combined a renamed Masthead Publicity (established in 1992) and the training offered by Search Engine Workshops Ltd since 2004. The new company therefore was able to build on 15 years experience and develop into the emerging field of search engine and web analytics training.

 

A bit of company background

Masthead had provided publicity and promotional services (see a list of our recent clients) to SMEs since 1992 and when we started, our name reflected what we did fairly accurately. We offered technical and non technical copywriting services for press releases and editorial articles. We also wrote advertising copy as well as general promotional work.

With the advent of the internet as a major advertising medium towards the end of the 90s, Masthead became more and more involved with online promotion. As a technical copywriting agency, we were well placed to plunge into the muddy depths of search engine optimisation. The words were our medium and the technical bit was fun and challenging.

Increasingly, publicity is not really what we do. Hence the name change!

In the last couple of years, we have embraced the world of web analytics. Search engine marketing is nigh on impossible without knowing monitoring the effects of campaigns and again, the technical nature of the beast appeals to our technical natures.

We would prefer to train you to do your natural search engine optimisation - see our SEO workshops for further details - and if you prefer to outsource NSO, then the more you know about it the better your relationship with your supplier is likely to be - whether it is us or someone else. To provide training, Masthead's owner, Sally Kavanagh, had formed Search Engine Workshops Ltd with another SEO expert and graduate of the American based Search Engine Workshops, Marie Coggin. In 2006, all training was brought under the Atracks banner.

 

Sally Kavanagh

Starting out as a physicist, quickly going into technical journalism, ending up in SEO and web analytics and training.

 

Atracks is based in Ringwood on the edge of the New Forest with most of our clients in Southampton, Bournemouth or Poole and on up towards London.

 

Member Web Analytics Association

Member FSB

Member Dorset Chamber of Commerce and Industry