The Atracks Approach
Atracks provides training and mentoring in Natural Search Optimisation, PPC Advertising and Web Analytics enabling clients to keep in-house as much or as little of this work they choose. The result is that clients are empowered to take control of their website marketing and development.
Atracks was formed at the end of 2006. It combined a renamed Masthead Publicity (established in 1992) and the training offered by Search Engine Workshops Ltd since 2004. The new company therefore was able to build on 15 years experience and develop into the emerging field of search engine and web analytics training.
Atracks is owned and run by Sally Kavanagh who has been working in search engine marketing since 2000 – when it was only SEO because Adwords hadn’t been invented! Analytics came a little later but is now absolutely core to everything that Atracks does.
Sally Kavanagh
Starting out as a physicist, quickly going into technical journalism, ending up in SEO and web analytics and training. Sally passed the Google Analytics IQ (Individual Qualification) in July 2009.
Atracks is based in Ringwood on the edge of the New Forest.
Atracks registered office: Arnold House, New Road, Brading, Isle of Wight, PO36 0DT
Company registration no: 4669145
VAT reg no: 643 2567 38