The Atracks Approach
Atracks provides training and mentoring in Natural Search Optimisation, PPC Advertising and Web Analytics enabling clients to keep in-house as much or as little of this work they choose. The result is that clients are empowered to take control of their website marketing and development.
Drop in organic traffic after Google changes search interface
Are drops in traffic from organic search a result of the changes to the Google interface, I think so and so it seems do others.
New third column added to Google SERPS
Google adds third column to SERPS and slims down logo
Complete keyword reports for PPC in Google Analytics
How to find the exact search term used in PPC campaigns in GA search reports
Google Analytics planning opt out function
There have been rumblings about web analytics and privacy ever since there was web analytics and this has largely been aimed at Google Analytics. Why? Probably because of the huge quantity of data that Google has accumulated from its free analytics offering and partly no doubt because of it it head and shoulders above any [...]
The demise of Yahoo! as a search engine
From as early as next week (beg March 2010), Yahoo! will start closing down its search engine operations and import its results from Bing, the new name Microsoft gave its engine last year.
This comes as a result of final clearance from the authorities in the States to allow the ’search agreement’ between Yahoo! and Bing.
The [...]
Link building strategy
Link building is vital to develop good rankings – we all know it but do we really have a good strategy in place for continually developing a good link profile. I know it is something that sometimes takes a back seat with me when other things seem more urgent – even if they are not [...]
Looking at your web page through Google’s eyes
There is a tendency for websites to get ever more complicated driven by better functionality, better design etc, but this is often at the expense of the site’s search engine friendliness. So have you looked at your site through Google’s eyes recently?
Googlebot (Google’s spider that visits your site and collects all the information on it that [...]
Breadcrumbs – they are good for visitors and maybe spiders too
Breadcrumbs could become a useful SEO strategy as well as being user friendly.
Page speed – Google is commenting
Google is certainly talking about page speed and download times. There is even a little video that Google has recorded, http://code.google.com/speed/page-speed/index.html
I still like the page page download time tool I referred to in an earlier post, but Google’s interest over the past summer in download times is perhaps best not ignored!
Page load download time – it matters
There are lots of rumours circulating at the moment that Google is increasingly using page load time as an important parameter in its ranking algorithm. That is bad news for those over-engineered sites full of flash, bells and whistles. But good news for the more simple sites that aim to deliver a simple message, clearly [...]