The Atracks Approach
Atracks provides training and mentoring in Natural Search Optimisation, PPC Advertising and Web Analytics enabling clients to keep in-house as much or as little of this work they choose. The result is that clients are empowered to take control of their website marketing and development.
Excellent Analytics – imports GA data into Excel
Just came across what looks like a really useful tool called Excellent Analytics – it imports Google Analytics data into Excel. I am forever downloading individual reports into Excel so this certainly looks worth checking out. If anyone gets a chance to check this out before I do, please post a comment and let me [...]
Google Social Search
Google’s new Social Search experiment provides an further insight into how Google is developing its algorithm.
Why 404 pages should not return a 200 code
Technical issues have a great effect on SEO rankings. It might be difficult to reverse engineer which technical issues have what effects but it must make sense to get things right – the site will work better for its human visitors and keeping bots happy is always a good idea.
Visitors (and links) often try [...]
Where to start with an SEO campaign
Whenever I start working for a new client, the first thing I always do is prepare an assessment report that benchmarks where the client’s site is now. In fact I often do this before I even have a contract with the client and prepare it almost as paid quote. It provides both a [...]
Multiple links to same page – anchor text implications
If you have two (or more) links from one page to another page, then SEO value will only be attributed to the anchor text on the first link.
So if I say, click here to go the Atracks blog, then rattle on with lots of interesting material on anchor text and finished up by saying, go [...]
Promoting your Video on YouTube
Video can be a very useful tool in promoting both your website and your products and services. But like everything, they don’t ‘just get found’, they have to be optimised so that anyone looking for what you are offering finds your video and not your competitors.
In general the same rules apply to promoting videos as [...]
Facebook ads vs Adwords – which is better?
Google Adwords has been around a while and is almost synonymous with PPC advertising – but certainly not quite. Yahoo! search marketing and Microsoft’s offerings have not proved much of a challenge but Facebook might just be.
I have just run my first campaign on Facebook. The client is the insurance/mortgage/finance sector where Adwords clicks are [...]
Are broken links affecting your rankings?
Search engine spiders don’t like to trip up on broken links and it is surprising how easy it is for them to creep in – particularly as sites grow or if there are several people responsible for updating content.
Webmaster Tools is a very useful tool and will certainly alert a website owner to major issues. [...]
The value of local search results and how to get them
Your immediate reaction may be that local search is not of interest to you, but it might be worth thinking again. It may of course be the key to your business survival.
What I mean by local search results are the 10 listings shown at the top of the SERPS page. Whether local results are shown [...]
You’ve heard it before — Social Media
Twitter, twitter, twitter. Blogs. Facebook. Every SEO newsletter is talking about social media this month. But how many businesses, especially small businesses really believe they need to do anything about it?
The best description of how we should be thinking about social media is to compare the situation in 1997 (or thereabouts) and the need for [...]