The Atracks Approach
Atracks provides training and mentoring in Natural Search Optimisation, PPC Advertising and Web Analytics enabling clients to keep in-house as much or as little of this work they choose. The result is that clients are empowered to take control of their website marketing and development.
Breadcrumbs – they are good for visitors and maybe spiders too
It seems Google has been experimenting with a different style of listing. Instead of displaying a listing as
www.atracks.co.uk/training/wa-training.html
there have been results appearings as
www.atracks.co.uk > training > wa-training.html
but only of course if your website uses breadcrumbs.
This is great news because it means that instead of just a single link to the page that has achieved the ranking, the listing includes links to all the breadcrumbed pages as well.