The Atracks Approach
Atracks provides training and mentoring in Natural Search Optimisation, PPC Advertising and Web Analytics enabling clients to keep in-house as much or as little of this work they choose. The result is that clients are empowered to take control of their website marketing and development.
Link building strategy
Link building is vital to develop good rankings – we all know it but do we really have a good strategy in place for continually developing a good link profile. I know it is something that sometimes takes a back seat with me when other things seem more urgent – even if they are not so important.
Wordtracker have recently posted a very useful article on the
62 steps to the definitive link building campaign
I do take issue with their Step 59, in which the article suggests buying paid links in the form of PPC adverts. I cannot see how this could help with natural listings, but apart from that, everything they say makes a lot of sense and gives the whole process some structure.