The Atracks Approach
Atracks provides training and mentoring in Natural Search Optimisation, PPC Advertising and Web Analytics enabling clients to keep in-house as much or as little of this work they choose. The result is that clients are empowered to take control of their website marketing and development.
Where to start with an SEO campaign
Whenever I start working for a new client, the first thing I always do is prepare an assessment report that benchmarks where the client’s site is now. In fact I often do this before I even have a contract with the client and prepare it almost as paid quote. It provides both a roadmap for the client which, if they chose, they could take away and implement themselves or ask someone else to do so for them, hence the charge.
I have just come across an excellent blog post which explains perfectly why this is the way to start – so rather than repeat it, the post is on G-squared Interactive’s site. It makes good reading.