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	<title>Atracks Ltd</title>
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	<description>The Atracks Approach</description>
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		<title>The demise of Yahoo! as a search engine</title>
		<link>http://www.atracks.co.uk/blog/seo/the-demise-of-yahoo-as-a-search-engine.html</link>
		<comments>http://www.atracks.co.uk/blog/seo/the-demise-of-yahoo-as-a-search-engine.html#comments</comments>
		<pubDate>Mon, 22 Feb 2010 08:34:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.atracks.co.uk/?p=354</guid>
		<description><![CDATA[From as early as next week (beg March 2010), Yahoo! will start closing down its search engine operations and import its results from Bing, the new name Microsoft gave its engine last year.
This comes as a result of final clearance from the authorities in the States to allow the &#8217;search agreement&#8217; between Yahoo! and Bing.
The [...]]]></description>
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		<title>Link building strategy</title>
		<link>http://www.atracks.co.uk/blog/seo/link-building-strategy.html</link>
		<comments>http://www.atracks.co.uk/blog/seo/link-building-strategy.html#comments</comments>
		<pubDate>Fri, 05 Feb 2010 16:10:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.atracks.co.uk/?p=347</guid>
		<description><![CDATA[Link building is vital to develop good rankings – we all know it but do we really have a good strategy in place for continually developing a good link profile.  I know it is something that sometimes takes a back seat with me when other things seem more urgent – even if they are not [...]]]></description>
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		<title>Duplicate content, canonical link element (tag) instructions on use</title>
		<link>http://www.atracks.co.uk/seo-checklist/duplicate-content-canonical-link-element-tag-instructions-on-use.html</link>
		<comments>http://www.atracks.co.uk/seo-checklist/duplicate-content-canonical-link-element-tag-instructions-on-use.html#comments</comments>
		<pubDate>Wed, 13 Jan 2010 09:16:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[seo checklist]]></category>

		<guid isPermaLink="false">http://www.atracks.co.uk/?p=329</guid>
		<description><![CDATA[This is used where there are multiple versions of the same page (ie the same content) on a site.
Say the following three URLs all generate the same case study.
http://www.mydomain.com/houses/casestudy.php
http://www.mydomain.com/bungalows/casestudy.php
http://www.mydomain.com/flats/casestudy.php
(If each page has its own banner saying ‘Houses’, Bungalows’ or ‘Flats’ with a short intro para, then they are still the same page as far as [...]]]></description>
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		<title>Looking at your web page through Google&#8217;s eyes</title>
		<link>http://www.atracks.co.uk/blog/seo/looking-at-your-web-page-through-googles-eyes-2.html</link>
		<comments>http://www.atracks.co.uk/blog/seo/looking-at-your-web-page-through-googles-eyes-2.html#comments</comments>
		<pubDate>Tue, 12 Jan 2010 14:44:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[spiders]]></category>

		<guid isPermaLink="false">http://www.atracks.co.uk/?p=326</guid>
		<description><![CDATA[There is a tendency for websites to get ever more complicated driven by better functionality, better design etc, but this is often at the expense of the site&#8217;s search engine friendliness. So have you looked at your site through Google’s eyes recently?
Googlebot (Google’s spider that visits your site and collects all the information on it that [...]]]></description>
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		<title>Breadcrumbs &#8211; they are good for visitors and maybe spiders too</title>
		<link>http://www.atracks.co.uk/blog/seo/breadcrumbs-they-are-good-for-visitors-and-maybe-spiders-too.html</link>
		<comments>http://www.atracks.co.uk/blog/seo/breadcrumbs-they-are-good-for-visitors-and-maybe-spiders-too.html#comments</comments>
		<pubDate>Fri, 18 Dec 2009 16:12:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.atracks.co.uk/?p=319</guid>
		<description><![CDATA[Breadcrumbs could become a useful SEO strategy as well as being user friendly.]]></description>
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		<title>Page speed &#8211; Google is commenting</title>
		<link>http://www.atracks.co.uk/blog/seo/page-speed-google-is-commenting.html</link>
		<comments>http://www.atracks.co.uk/blog/seo/page-speed-google-is-commenting.html#comments</comments>
		<pubDate>Wed, 02 Dec 2009 12:58:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.atracks.co.uk/?p=314</guid>
		<description><![CDATA[Google is certainly talking about page speed and download times.  There is even a little video that Google has recorded, http://code.google.com/speed/page-speed/index.html
I still like the page page download time tool I referred to in an earlier post, but Google&#8217;s interest over the past summer in download times is perhaps best not ignored!
]]></description>
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		<title>Page load download time &#8211; it matters</title>
		<link>http://www.atracks.co.uk/blog/seo/page-load-download-speed-it-matters.html</link>
		<comments>http://www.atracks.co.uk/blog/seo/page-load-download-speed-it-matters.html#comments</comments>
		<pubDate>Mon, 30 Nov 2009 17:10:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.atracks.co.uk/?p=299</guid>
		<description><![CDATA[There are lots of rumours circulating at the moment that Google is increasingly using page load time as an important parameter in its ranking algorithm.  That is bad news for those over-engineered sites full of flash, bells and whistles.  But good news for the more simple sites that aim to deliver a simple message, clearly [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Excellent Analytics &#8211; imports GA data into Excel</title>
		<link>http://www.atracks.co.uk/blog/google-analytics/excellent-analytics-imports-ga-data-into-excel.html</link>
		<comments>http://www.atracks.co.uk/blog/google-analytics/excellent-analytics-imports-ga-data-into-excel.html#comments</comments>
		<pubDate>Fri, 20 Nov 2009 16:01:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[google analytics]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://www.atracks.co.uk/?p=296</guid>
		<description><![CDATA[Just came across what looks like a really useful tool called Excellent Analytics &#8211; it imports Google Analytics data into Excel.  I am forever downloading individual reports into Excel so this certainly looks worth checking out.   If anyone gets a chance to check this out before I do, please post a comment and let me [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Social Search</title>
		<link>http://www.atracks.co.uk/blog/seo/google-social-search.html</link>
		<comments>http://www.atracks.co.uk/blog/seo/google-social-search.html#comments</comments>
		<pubDate>Tue, 17 Nov 2009 10:22:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.atracks.co.uk/?p=279</guid>
		<description><![CDATA[Google's new Social Search experiment provides an further insight into how Google is developing its algorithm.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Why 404 pages should not return a 200 code</title>
		<link>http://www.atracks.co.uk/blog/seo/why-404-pages-should-not-return-a-200-code.html</link>
		<comments>http://www.atracks.co.uk/blog/seo/why-404-pages-should-not-return-a-200-code.html#comments</comments>
		<pubDate>Wed, 21 Oct 2009 10:24:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.atracks.co.uk/blog/?p=78</guid>
		<description><![CDATA[Technical issues have a great effect on SEO rankings.  It might be difficult to reverse engineer which technical issues have what effects but it must make sense to get things right &#8211; the site will work better for its human visitors and keeping bots happy is always a good idea.
Visitors (and links) often try [...]]]></description>
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