Training… Training is Atracks core business and we offer courses and workshops in natural search optimisation and web analytics. We do still retain a limited amount of client work in both search engine marketing and web analysis but we are not trying to get new clients off the back of our training provision.  We much prefer to educate our clients because, even if they do decide they have not the time or personnel resources to take the tasks in-house, understanding the processes involved makes for a much better, and effective, working relationship.   If you are a member of the CIM, our workshops qualify as CPD units.

Sign up to our Atracks snippets for useful and interesting scraps of information on SEO and web analytics - you are very unlikely to receive anything from us more often than fortnightly and even that may prove an ambitious target. We will also keep you updated on the latest course dates.

Search Engine Optimisation….

Natural search engine optimisation takes time.  It is a very worthwhile investment since long term visibility repairs that investment for months and years to come. But, because it is time consuming and there are only a limited number of hours in the day, we have the capacity only to take on a limited number of clients, most of whom are more or less local to us on the Hampshire/Dorset border.  However our client work does make sure we stay in the real world and have hands on experience of all the strategies we teach in the workshops.

 

Web Analytics….

We believe that web analytics should be at the heart of any web maintenance program. It can drive the SEO process as well as being used to continually improve the performance of the site. If this is a topic new to you, have a look at our Breakfast Guide to Web Analytics - it provides some useful introductory ideas on the subject presented in a way we hope you will find easy to read!

 

Web services….

Increasing natural search visibility is often a matter of web structure.  The issues brought to light by good web analysis also often relate to the way a site is built or looks.  So we found ourselves more and more frequently asked to rebuild sites (we have rebuilt innumerable site removing the framesets), or to refresh the design because the analytics told us it was not right for the audience, or more content was needed and the client needed help in writing it.  So we developed our associates.  All are independent and expert in their particular field, and available when we need them.  The best of all worlds we feel!