An experienced marketing consultant, I have delivered increased sales and profits for clients by understanding the client/prospect buying behaviour and applying strategic marketing planning and implementation to bring the entire proposition together. I work with in-house teams and managing directors, providing both an objective view and regular integrated marketing support. I am a member of the Chartered Institute of Marketing, I’m a Chartered Marketer and have been applying practical marketing techniques for my clients for more than 20 years.

I work with businesses at every stage of their marketing life cycle, whether at pre-launch, birth, growth, maturity and even when the organisation is facing a period of decline. I can tackle one-off projects, such as a new product launch or a customer satisfaction survey or a longer-term business growth campaign. Whether you need to grow and diversify your customer base, increase awareness in your target marketplace, strengthen relationships with existing clients or increase profitability and cross-selling opportunities, I can help.

My clients include business-to-business services, manufacturing and construction, financial services, social and not–for-profit organisations, retail and distribution, the public sector as well as universities and training organisations.

For clients who want to improve the skills they have in-house, I can also provide tailored performance improvement training and coaching in sales, marketing, telemarketing, customer service and negotiation. I have written and published two e-books: ‘SMART MARKETING – 52 top tips for marketing success’ and ‘SMART MARKET RESEARCH – 52 top tips to help you understand your markets and your customers.’

My success stories include projects that have increased the profitability of a group of service businesses in South Wales, I’ve helped scientists to market their data, charge a market rate, and win repeat business, I’ve increased the take-up of an add-on service through training in a call centre by 30% in one month and I’ve developed several profitable overseas markets for a B2B client.

Please contact me if you’d like to talk to me about a forthcoming project.