Google Adwords checklist

Adwords can be a most effective traffic generation medium. But it can also be a very quick way of getting through an online advertising budget if the Adwords campaign is not well targeted and set up carefully. It is also vital to tracks the results and analyse which keywords and creatives are successful and which are not.

 

Targeting your Adwords Ad
Geographical location eg country, language	Campaign level
Time of day, days of week (Ad scheduling)	Campaign level
Distribution - just Google, Google's search parnters, or content targeting as well (ie your ads appearing as Adsense)	Campaign level
Keywords	Adgroup level
Keyword matching options, exact, phrase, broad and negative	Adgoup level and individual keyword level

 

Writing your Adwords Ad
Adwords ad copy (title, description and URLs)	Adgroup level
Ad variations - three concurrent creatives	Adgroup level

 

Controlling your Adwords spend
End date	Campaign level
Daily budget	Campaign level
Keyword bids	Adgroup level and individual keyword level

 

Atracks offers a half day Introduction to Pay per Click Advertising with Google Adwords.