SEO and Web Analytics Resources

 

Using Web stats to improve the bottom line (PDF, 0.8Mb)

 

SEO resources

Planet Ocean - SearchEngineNews

Glossary of search engine marketing terms

Search engine spider simulator

Sitemap generator

UK directories

Wordtracker - keyword research tool using UK data (from Feb 2007)

What the spider sees - search engine spider simulator

Server header checker - how redirects are set up can have a major impact on visibility

 

Natural search articles

What is SEO - or Natural Search Engine Optimisation?

Internationalising a website

Cookies - first and third party cookies

Google sitelinks - what they are and how to get them

Social media and its use in NSO

XML sitemaps

Sub domains or folders

 

Web analytics resources

Google Analytics Set Up

A growing resource on the key elements of setting up a Google Analytics account correctly - essential if you are to get data out that is a true reflection of your site's behaviour.

Manual tagging for Google Analytics
If you want to track banner ads, PPC ads other than Adwords or if your Adwords account cannot be integrated with your Google Analytics account, then you will need to tag your ad manually.

 

The Breakfast Guide to Web Analytics

A light hearted but accurate look at the very fundamentals of web analytics

 

The Web Analytics Process - using KPIs and Kaizen (PDF document, 530kB)

The is a presentation delivered to the BowShot etraders group of Business Link Wessex on December 6th 2006

 

Pay per click Resources

Google Adwords Checklist

 

 

Local business clubs

East Dorset Business Network