Website Service

Search Engine Marketing encompasses two very different ways of achieving online visibility.

Search Engine Optimisation requires working with both on and off page factors so that when a search is carried on a keyword that is relevant to your site, then the most appropriate page of your site is listed as high as possible.

Pay per Click advertising, or sponsored listings, is a very successful model whereby your site bids for keywords and when a visitor clicks on your site's ad, then you pay for that click through.

A combined campaign developing long term organic listings combined with a well structured and monitored pay per click campaign is often the best marketing solution.

By using web analytics as a key tool in both search engine optimisation and in pay per click search engine marketing we ensure that sites are optimised for exactly what real visitors are looking and that your investment, both time and money, is spent as effectively as possible.

Organic listings require:

• Good quality content on a site (text content, search engines are not interested in images),
• Good quality relevant links
• Search engine friendly structure to the site, no only much search engine spiders be able to find all the pages on your site, the way links are constructed is very important

Pay per Click campaigns require:

• Careful monitoring - this is vital if Google (or other providers) are not going to run away with large quantities of your cash
• Careful targeting - PPC ads should click through to the most relevant landing page so that conversion rates are maximised

Our search engine marketing services include

• Keyword research
• Provision of pay per click and other paid advertising campaigns
• Advice on coding and site structure
• Link building
• Online PR
• On line articles
• Provision of content rich content
• Newsletter provision
• On page optimisation
• Preparation of both html and xml sitemaps

All our services are completely white hat and ethical. We believe in the long term investment in search engine optimisation. Quick fixes may work for a short time but can land a site in trouble which may be difficult and costly to put right.