Website Service

Atracks offered a one stop shop using a team of high quality associates each experts in their particular area.

Web technology and maintenance is developing at a pace that means it is essential to specialise in one area in order to keep up with the most recent advances.

Web design and development separated early in web history – there are very few creative minds that can handle the technical complexities of the latest web functionality, and even fewer who want to. 

Web promotion has more recently been recognised as a subject in its own right but  many companies may have derived a better return on the investment they made in their websites if they had taken promotion a little more seriously earlier in web history!

When the web first really began to take off in the late nineties, design was all and content often was sorely overlooked.  That is being reversed now and the role of copywriter is now being valued for its true worth.  Content is king on the web and well written copy is vital both for search engine visibility and to ensure a high proportion of successful visits to your site.  This of course begs the question how do you define a successful visit…

Web analytics is the perhaps the newest addition to the web services portfolio but is crucial to online success.  With the introduction of Google Analytics, the whole subject began to lose its reputation of being only for the geeks.  Being able to differentiate between promotion that doesn’t attract any visitors, promotion that brings in tyre kickers (an Americanism but one that is extremely descriptive) and promotion that brings home the bacon to use a more indigenous term, is every advertising executive’s dream.  With the web, it is possible and taking the decision to invest the modest outlay in data capture and the time to interpret the results must surely be a no brainer for any webmaster with ambition.

 

Atracks client list - past and present