The Atracks Approach
Atracks provides training and mentoring in Natural Search Optimisation, PPC Advertising and Web Analytics enabling clients to keep in-house as much or as little of this work they choose. The result is that clients are empowered to take control of their website marketing and development.
Web analytics and search engine marketing training
Investing in the skills of you and your staff is always one of the best investments you can make. This is especially true when it comes to search engine marketing and web analytics. It really is a case of don’t pay the fisherman, learn to fish. And even if you do still decide you want to employ a fisherman, then understanding what the whole process is all about, will enable you to make a much better decision when it comes to choosing which one to employ.
Web Analytics training is based around Google Analytics and the focus is on how to use the mass of data available from this valuable tool to measure and improve the marketing and performance of a website.
Our search engine optimisation workshops cover all the strategies available to develop search engine visibility. The emphasis is strongly on how to approach developing long term visibility by matching what Google, and the other engines, are looking for. It is not about quick fixes!
Web agency people
Selling a website is not just about design any longer, agencies need to be able to assure their clients that the sites they build are fundamentally search engine friendly. Many of our students have been from agencies that now want to go beyond this essential first stage and offer natural search engine optimisation as an add-on extra.
Webmasters
Our alumni are running sites as varied as online battery sales to holidays to IT solutions.
Marketers
Large corporates often have marketing departments that outsource to agencies but there needs to be in-house understanding of the services that they are outsourcing. Many students from large organisations have finished a workshop horrified with what their agencies had been getting away with simply because the marketing department weren’t asking the right questions or demanding the right answers.
Please contact Atracks to discuss your requirements.