ATRACKS
Search Engine Marketing and Web Analytics Training
Introduction to Pay per Click Advertising (PPC) using Google Adwords
This half day course can be combined with
to provide a comprehensive two day search engine marketing training programme Full details of course fees and dates for the next workshop can be found on the PPC training calendar. |
Please go our training calendar, Introduction to PPC or call 01425 476547 to register for this event or if you would like to find out further if this course meets your requirements.
Introduction to PPC Advertising is designed for those who want to understand the fundamentals of how Pay per Click advertising works. The focus of the course will be on ensuring that campaigns are profitable and generate quality traffic not just quantity. We shall be concentrating on Google Adwords but other providers such as Yahoo! and MSN will be covered in brief.
Pay per click well used is a very cost effective way of promoting your site – instantly. It has the potential though to waste serious amounts of money if not well managed.
Introduction to Pay per ClickAdvertising is suitable for:
Webmasters who want to start running PPC campaigns
Webmasters who are running PPC campaigns but are in danger of concluding that 'PPC does not work' or is 'too expensive' - it does and it isn't!
Webmasters who have outsourced their PPC advertising and want to understand the process better to ensure they are getting the best deal
Webmasters who want to know whether PPC is right for them and what it has to offer
The course agenda:
What is PPC
Advantages and disadvantages
Setting up a campaign
Finding the right keywords
Writing the ad
Targeting to your ad to the right audience
Bidding and managing your budget
Distribution
Ensuring your ad is seen in the right places
Tracking
Vital for cost effective management of any PPC campaign
Other providers
A quick overview
At the end of the session you will:
Feel confident in setting up and managing Adwords campaigns
Feel confident in tracking results and adjusting campaign settings to improve the return on your investment
Understand the strengths and weaknesses of PPC
Feel confident in outsourcing PPC management, if you prefer not to handle your campaigns in- house
Receive a printed manual of all material covered in the course
Receive telephone support for 14 days following the course (three hours maximum)
Please go our training calendar for details of the next Introduction to PPC Advertising course or call 01425 476547 to register for this event or to discuss your requirements.