The Atracks Approach
Atracks provides training and mentoring in Natural Search Optimisation, PPC Advertising and Web Analytics enabling clients to keep in-house as much or as little of this work they choose. The result is that clients are empowered to take control of their website marketing and development.
Pay per Click Advertising with Adwords – Getting the basics right
This half day course can be combined with
Introduction to Web Analytics (half day)
Natural Search Optimisation Workshop (one day)
to provide a comprehensive two day search engine marketing training programme
Full details of course fees and dates for the next workshop can be found on the PPC training calendar.
Introduction to PPC Advertising is designed for those who want to understand the fundamentals of how Pay per Click advertising works. The focus of the course will be on ensuring that campaigns are profitable and generate quality traffic not just quantity. We shall be concentrating on Google Adwords but other providers such as Yahoo! and MSN will be covered in brief.
Pay per click well used is a very cost effective way of promoting your site – instantly. It has the potential though to waste serious amounts of money if not well managed.
Introduction to Pay per ClickAdvertising is suitable for:
Webmasters who want to start running PPC campaigns
Webmasters who are running PPC campaigns but are in danger of concluding that ‘PPC does not work’ or is ‘too expensive’ – it does and it isn’t!
Webmasters who have outsourced their PPC advertising and want to understand the process better to ensure they are getting the best deal
Webmasters who want to know whether PPC is right for them and what it has to offer
The course agenda:
- What is PPC
- Advantages and disadvantages
- Setting up a campaign
- Finding the right keywords
Writing the ad
Targeting to your ad to the right audience
Bidding and managing your budget - Distribution
- Ensuring your ad is seen in the right places
- Tracking -Vital for cost effective management of any PPC campaign
- Other providers
At the end of the session you will:
Feel confident in setting up and managing Adwords campaigns
Feel confident in tracking results and adjusting campaign settings to improve the return on your investment
Understand the strengths and weaknesses of PPC
Feel confident in outsourcing PPC management, if you prefer not to handle your campaigns in- house
Receive a printed manual of all material covered in the course
Receive telephone support for 14 days following the course (three hours maximum)
Please go our training calendar for details of the next Introduction to PPC Advertising course or call 01590 610250 to register for this event or to discuss your requirements.