Web analytics and search engine marketing training

Investing in the skills of you and your staff is always one of the best investments you can make.  This is especially true when it comes to search engine marketing and web analytics.  It really is a case of don’t pay the fisherman, learn to fish.  And even if you do still decide you want to employ a fisherman, then understanding what the whole process is all about, will enable you to make a much better decision when it comes to choosing which one to employ.

Search engine marketing

Our workshops cover all the strategies available to develop search engine visibility. The emphasis is strongly on how to approach developing long term visibility by matching what Google, and the other engines, are looking for. It is not about quick fixes!

Web agency people

Selling a website is not just about design any longer, agencies need to be able to assure their clients that the sites they build are fundamentally search engine friendly.  Many of our students have been from agencies that now want to go beyond this essential first stage and offer natural search engine optimisation as an add-on extra. 

Webmasters

Our alumni are running sites as varied as online battery sales to holidays to IT solutions. 

Marketers

Large corporates often have marketing departments that outsource to agencies but they need to understand what the service is that they are outsourcing.  Many students from large organisations have finished a workshop horrified with what their agencies had been getting away with simply because the marketing department weren’t asking the right questions or demanding the right answers.

Web Analytics

Which solution you use to gather your data should be irrelevant to how you use the data but it is very difficult to provide training on web analytics interpretation without discussing how that data is gathered – ie tieing it to a web analytics product.  All our web analytics courses tend therefore to be bespoke and provide training on how to get the most out of your particular web analytics package.

Please contact us to discuss your requirements.