The Atracks Approach
Atracks provides training and mentoring in Natural Search Optimisation, PPC Advertising and Web Analytics enabling clients to keep in-house as much or as little of this work they choose. The result is that clients are empowered to take control of their website marketing and development.
SEO is not a black art. It is really quite straight forward once you know how. It is however, very time consuming to do properly and if you are looking for reliable long term search engine visibility, your site needs to well and properly optimised.
If getting to the top of Google were simply a matter of adding a few metatags then every site would be top and that isn’t possible. Search engines, and particularly Google, have built hugely complex algorithms in their continuing attempt to match the most relevant and useful pages with each search query. They are also in constant battle with so called spammers who are trying to trying to cheat and get their site to rank for keywords for which it is not relevant. The result is a net designed to catch the guilty but which sometimes catches the innocent – it pays to understand the process to avoid accidently falling foul of the rules.
The Atracks approach is therefore to offer training and mentoring allowing the client to bring in house as much or as little of the search engine marketing work as they choose or that their resources permit. In this way the client maintains control of their web marketing and the development of their website and web presence.
Content is king with SEO, or at least it is a very large part of the process, and this is best provided in house. It is usually cost effective for the client to develop content in house since he knows his products and services best and how their features can benefit his customers. Training provides the client with the knowledge to make this content search engine friendly and to match what search engine are looking for to match a query.
Mentoring is offered to provide technical expertise. This is especially useful in situations that do not arise routinely, such as if a domain name has to be changed (always difficult and best avoided if possible). It also allows clients to keep up to date with changes in the rules of SEO that affect their sites without having to trawl through newsletters and forums – we do that for you. And finally, mentoring is invaluable for getting a second opinion. SEO is somewhere between an art and a science and just being able to ask – do you think this way or that is going to most effective – can save hours of wasted effort!